10 CRO Changes Every Brand Needs To Make!
Winning With Shopify
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Understanding Customer Pain Points and Improving Conversion Rates
This chapter emphasizes the importance of understanding and addressing customer pain points through data analysis, surveys, direct customer feedback, and emotional triggers like seeing colleagues' purchases. It provides strategies for improving conversion rates, optimizing e-commerce websites, utilizing email flows, and overcoming challenges in website optimization. The chapter also addresses specific listener questions on low conversion rates, recommending tools such as Shopify, AI-based cross-selling tools, and advanced email marketing platforms like Klaviyo.
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