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Winning With Shopify
The Truth: Why Brands Hit a Brick Wall With Growth
May 17, 2024
Learn why brands face growth barriers and how to overcome them by aligning finance and marketing teams. Discover the importance of a flexible tech stack, diversifying marketing channels, and meeting customer needs. Tips on evolving business, running effective tests, and adapting to changing consumer behavior for sustainable growth.
33:58
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Quick takeaways
- Prioritize testing and creativity over rigid financial forecasts for business growth.
- Strategically adapt tech stacks to avoid barriers in brand growth and disruption.
Deep dives
Financial Team and Marketing Alignment
Businesses often face growth barriers when the finance team takes the lead over marketing decisions. Challenges arise when finance demands guarantees for spending before testing, hindering creative solutions. Successful businesses, notably in their early stages, prioritize testing and risk-taking over rigid financial forecasts or proofs.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode