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Winning With Shopify
Gymshark's £8m To £200m Growth Adventure (from an SEO & PPC Perspective)!
May 31, 2024
Legendary marketer Richard Chapple shares insights on making money through SEO, scaling businesses, beating Google & Meta Ads, importance of testing, and more. Dive into retail and e-commerce growth strategies, discount code tactics, evolving SEO strategies, improving website conversion rates, navigating advertising challenges on Google and Facebook, and the significance of metrics in marketing.
55:15
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Podcast summary created with Snipd AI
Quick takeaways
- Align business strategies with customer expectations for SEO success.
- Maximize SEO impact through content creation, keywords, and website optimization.
Deep dives
The Importance of Being a Good Business and Product for SEO and Google Ads Success
Being a good business with a good product and message is crucial for SEO and Google Ads success. By understanding customers' needs and delivering quality products, businesses can enhance their online presence and marketing effectiveness. This approach, as highlighted in the podcast, emphasizes the significance of aligning business strategies with customer expectations to drive growth and engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode