Gymshark's £8m To £200m Growth Adventure (from an SEO & PPC Perspective)!
Winning With Shopify
Navigating Advertising Challenges on Google and Facebook
The chapter delves into the complexities and rising costs of advertising on Google and Facebook, discussing strategies to beat algorithms through creative thinking. It emphasizes the significance of diverse advertising channels, avoiding assumptions in keyword targeting, and the necessity of contingency plans for business continuity. The conversation also explores the potential impact of AI on marketing strategies and the importance of maintaining good business practices for effective SEO.
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