Gymshark's £8m To £200m Growth Adventure (from an SEO & PPC Perspective)!
Winning With Shopify
The Importance of Metrics and Marketing Strategies
This chapter emphasizes the importance of metrics in marketing and the potential negative consequences of making misinformed decisions about turning off marketing channels. The speaker stresses the significance of understanding gross and net margins, testing budgets, profitability considerations, and communicating effectively with owners to avoid detrimental actions that could harm the business.
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