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Gymshark's £8m To £200m Growth Adventure (from an SEO & PPC Perspective)!

Winning With Shopify

CHAPTER

Improving Website Conversion Rates and the Role of Email Marketing

This chapter explores the challenges surrounding low website conversion rates and delves into the importance of email marketing in engaging customers and tracking user behavior. The discussion emphasizes the need to bridge the gap between online and offline retail experiences and the significance of utilizing various marketing channels to guide customers through their purchase journey effectively.

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