Winning With Shopify

This week is our first episode of our social media series!We are joined back by the brilliant, Ben Leonard, to share his experience starting and scaling brands and what social media channels you should be focusing on in 2023.Ben & Nick cover how to work out where your target audience is, cutting through the noise, creating social content ideas, how to attribute revenue to social, and much more!You can reach Ben here - https://www.benleonard.pro/Key Takeaways:0:00 Intro1:25 About Ben3:38 The social media channels brands should consider in 20237:04 How to work out where you target audience is9:35 How to increase customer engagement23:15 How to streamline the process26:29 Cutting through the noise on social media33:00 How to attribute revenue to social40:20 How to create social content ideasWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

We're sorry it's late!There has been a lot of uncertainty around Google Analytics with the discontinuation of Google Universal Analytics on Friday and the move to GA4. So, due to popular demand, Nick dives into the details of GA4, what’s good about it, what’s bad about it, how to set it up on Shopify and the new opportunities GA4 presents! We hope you enjoy the episode and Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!0:00 Introduction1:48 GA4 & the changes to expect4:25 What’s bad about GA47:49 How customer attribution works16:50 How to set up GA4 on Shopify20:48 Reporting in GA423:47 Comparing data in GA429:50 Looker Studio reporting31:00 UTM tracking codes36:41 What’s good about GA445:55 The new opportunity from GA4Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

In the second part of our SEO series, we are joined by Senior SEO Consultant, Rob Stanbury! Rob has worked at Spec for the last 5 years and has a variety of experience working with a range of clients.Rob & Nick discuss a variety of topics from how to create blog posts that rank and convert, should we use ChatGPT for Content marketing, how to implement off-site marketing for SEO, and much, much more!Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!Connect with Rob here - https://www.linkedin.com/in/rob-stanbury-54253514a/Check out Spec here - https://spec.digitalKey Takeaways: 0:00 Introduction1:57 About Rob3:08 What to do after you’ve built the foundations for SEO6:55 Leveraging product features to create blog posts that rank & convert15:11 How to create topic ideas for your content marketing20:27 Should you use ChatGPT for Content marketing?21:55 Using SEO Tools to find out what your customers are searching for23:20 Next steps: Implementing off-site SEO Marketing26:20 Video content for SEO30:51 Appealing to your target audience to boost your search rankings.36:14 Why work with bloggers39:55 Website design to improve your SEOWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

In our first week of our SEO series, Nick is joined by SEO Manager at Spec, Emily!Nick & Emily cover the fundamentals of SEO, providing a great insight into what you need to know about SEO to get started and how it works. From covering how to optimise your site, to what tools and channels you should be using to improve your SEO.Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!Key takeaways:0:00 Intro1:43 About Emily2:53 What are keywords & search queries?4:03 What is a good keyword?8:12 When to compete on keywords10:08 Where should you aim to rank for SEO12:13 How to get up the search rankings18:36 How to quickly review and update your sites information20:46 How often to update meta descriptions and title tags24:00 Is Bing worth it?26:07 What to include on your collection page29:17 What type of images work best on your site31:14 Using Google images for SEO32:59 How Sitemaps work37:05 What SEO tools you should be usingWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySpec: https://spec.digitalSupport the show

Week 2 of our Google Ads series! Nick is joined this week by Daisy, who is a specialist in Google Shopping Ads at Spec Digital.Nick and Daisy share their insights and knowledge in what you can do to get customers to convert more and spend more, what Performance Max is, creating and optimising ad audiences, effectively testing ads, and much more!Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify website and a member of the Spec team will be in touch soon!Key takeaways:0:00 Introduction & About Daisy1:47 Where to start for setting up Google Ads for your Shopify store3:29 What is a Performance Max campaign?4:36 The biggest things you need to control in Performance Max11:13 What is impression share?12:31 The audiences you want to feed into Performance Max14:44 Testing - How long do you test ads for?19:46 How to manage the Google feed with in & out of stock products21:13 The Insights & Data you get from Performance Max27:47 How to maximise peak spending periods32:40 What are Asset Groups and how to make them good43:21 What is the data we can look at to understand customer behaviour48:10 CRO - What you can do to get customers to convert more and spend more.50:51 The one thing you need to try on your Performance Max campaignsWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySpec: https://spec.digitalSupport the show

This episode is all about covering the fundamentals of Google Ads! Nick is joined by Jonny, who works alongside Nick in the digital marketing consultancy, Spec Digital.Nick and Jonny discuss what you need to be thinking about before you start running ads, the basics of setting up Google Ads, the different types of Google Ad campaigns and much much more!Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!Key Points:0:00 Introduction1:27 About Jonny2:20 What you need to be thinking about before you start running Google Ads6:35 The basics of setting up your Google Ads12:06 The different type of Google Shopping Ad Campaigns available to you15:28 What is Google Tag Manager17:54 Getting GA4 tracking into Google Ads18:43 How to create Audiences for Google Ads20:27 Why it’s beneficial putting Shopify through a feed tool into Merchant Centre21:28 Setting up the feed tool26:26 What is a Google Product Category27:35 What is a Google Product Type28:23 The initial metrics you want to be looking for when starting to run adsWebsite: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Spec: https://spec.digital Support the show

This week we are joined by David de las Morenas, Founder of the Youtube channel, How To Beast, and clothing brand Edge Lifestyle.David started out on Youtube a few years ago and very quickly gained over a million subscribers through his content.Nick and David discuss how to start and grow a clothing brand through social media, how to review what is selling well and clear dead stock, how to order the right amount of stock to cope with demand, and much, much more!Key takeaways:- About David, How To Beast & Edge- How social media changed influencer marketing- Working with family in business- Starting and growing Edge’s fulfilment strategy- How to review what is selling well and clear dead stock- Packaging and shipping orders- Coping with demand- The future for David de las Morenas and how to remove pressureEdge Lifestyle apparel - https://edgelifestyle.com/How To Beast - https://youtube.com/@howtobeastIf you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySpec: https://spec.digitalSupport the show

Marc Bacher, Founder of Stuga Studio, shares insights on starting and scaling a successful brand on Shopify. Topics include creating a strong brand through customer interaction, stocking and fulfilling products for scale, building relationships with suppliers, and driving revenue through a Shopify store. The episode also highlights the challenges and growth in the wood flooring industry, the importance of unique selling propositions (USPs) in Shopify brands, the fulfillment challenges faced, the importance of customer service, and the benefits of having a smaller product range.

For the second episode of our Fulfilment Series, we are joined back with the founders of Ships-A-Lot, Max and Zach, and also their business partner John to discuss the importance of SKUs, calculating your shipping rates correctly, effective inventory management, how to manage customer expectations with shipping costs and much, much more!Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands. Key Takeaways:0:00 Intro4:00 Would you recommend Shopify or Shopify Plus for fulfilment?6:14 What is a SKU and why are they so important?11:40 Shopify information & marketplaces13:56 Setting up calculated shipping & when to offer free shipping23:47 Things to be aware of with International Shipping31:48 What is inbounding and why you should care37:20 Effective inventory management42:35 How to manage customer expectations with shopping costs49:19 What is digital kitting and how it worksShips-A-Lot - https://ships-a-lot.com/If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySpec: https://spec.digital  Support the show

It’s a new month and a new series all about fulfilment and operations! We have never covered this topic in detail before on the podcast and after lots of questions from the Winning With Shopify Community, thought it was time to do so.We are joined by fulfilment and postage experts, Max and Zach, the founders of Ships-A-Lot, who share their insights and expertise about the industry.Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands.  Key Takeaways:0:00 Intro2:56 About Ships A lot6:38 Order fulfilment for new brands - What new brands should focus on with order fulfilment.15:39 At what point should you start outsourcing fulfilment?18:53 Using fulfilment centres for crowd-funding campaigns21:27 The different fulfilment options28:45 How to choose the right fulfilment partner32:40 The types of businesses Ships-A-Lot work with35:26 Building Ships-A-LotShips-A-Lot - https://ships-a-lot.com/If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySpec: https://spec.digital Support the show