Zero to $6,000,000 on Shopify in Just 4 Years - Exclusive Interview with Stuga Studio
May 19, 2023
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Marc Bacher, Founder of Stuga Studio, shares insights on starting and scaling a successful brand on Shopify. Topics include creating a strong brand through customer interaction, stocking and fulfilling products for scale, building relationships with suppliers, and driving revenue through a Shopify store. The episode also highlights the challenges and growth in the wood flooring industry, the importance of unique selling propositions (USPs) in Shopify brands, the fulfillment challenges faced, the importance of customer service, and the benefits of having a smaller product range.
Considering the impact on all parties involved is crucial for building a successful and sustainable business.
Building strong relationships with suppliers through open communication and mutual benefits leads to growth and success.
Simplifying the shopping experience by offering a curated range of high-quality products and prioritizing customer satisfaction is key.
Deep dives
The Importance of Thinking About the Entire System
The speaker emphasizes the significance of considering how decisions and actions impact not only their warehouse, but also their suppliers, partners on social media, and fulfillment company. They stress the need to think about the entire system to prevent any issues or disruptions from arising. By focusing on all the parties involved and creating solutions that work for everyone, they strive to build a successful and sustainable business.
The Journey of Starting a Business in E-commerce
The podcast episode features an interview with Mark, the founder and CEO of Stuga. He shares the story of how Stuga started as a side business serving architects, designers, and builders locally. With their high-quality and sustainably sourced wood floors, they gained traction through an influencer's endorsement. Mark discusses the challenges they faced with fulfillment and the decision to work with Ships A Lot as their fulfillment partner. Despite obstacles and rapid growth, they learned valuable lessons and continue to improve.
Building Strong Relationships with Suppliers
Mark highlights the importance of treating suppliers as partners and building strong relationships. By aligning their goals and working together, Stuga and their suppliers can grow and succeed. They focus on mutual benefits and constantly assess their partnership to ensure that they are both benefiting from the collaboration. Open communication, trust, and understanding play key roles in maintaining these relationships.
Dealing with Stock Challenges and Fulfillment
Stuga faces stock challenges with their wood flooring products due to the nature of production and planning. When products sell out, they prioritize open communication with customers, informing them about expected delivery times, and offering alternative products if necessary. Embracing the inevitability of stock issues, they maintain a curated product range and focus on simplifying the shopping experience. Stuga's strong relationships with suppliers and their fulfillment partner, Ships A Lot, help them navigate these challenges and find solutions for customers.
The Power of Simplifying and Curating Product Selection
Stuga's approach to selection and product curation is centered around simplifying the customer's shopping experience. They focus on offering a smaller, carefully curated range of products that are high-quality and helpful for customers. This approach minimizes overwhelm and confusion, ensuring that customers feel confident and informed about their choices. Stuga also demonstrates flexibility by being prepared to provide substitute products when specific items are sold out, always prioritizing customer satisfaction.
This week we are joined by Marc Bacher, Founder of Stuga Studio to share his expertise of starting and scaling a successful brand on Shopify!
Nick and Marc dive into how to talk to customers to create a strong brand, stocking products for scale, how to build great relationships with suppliers, and much much more!
Topics: 1:50 About Mark & Stuga Studio 09:57 The importance of talking to customers to create a strong brand 18:50 Stocking, fulfilling and shipping products for scale 25:25 How secure is the drop shipping model for scalability? 31:33 Some of the ways you can build great relationships with suppliers 36:10 How to drive revenue through your Shopify store if you’re out of stock
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.