Marc Bacher, Founder of Stuga Studio, shares insights on starting and scaling a successful brand on Shopify. Topics include creating a strong brand through customer interaction, stocking and fulfilling products for scale, building relationships with suppliers, and driving revenue through a Shopify store. The episode also highlights the challenges and growth in the wood flooring industry, the importance of unique selling propositions (USPs) in Shopify brands, the fulfillment challenges faced, the importance of customer service, and the benefits of having a smaller product range.
