In the second part of our SEO series, we are joined by Senior SEO Consultant, Rob Stanbury! Rob has worked at Spec for the last 5 years and has a variety of experience working with a range of clients.
Rob & Nick discuss a variety of topics from how to create blog posts that rank and convert, should we use ChatGPT for Content marketing, how to implement off-site marketing for SEO, and much, much more!
Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
Key Takeaways: 0:00 Introduction 1:57 About Rob 3:08 What to do after you’ve built the foundations for SEO 6:55 Leveraging product features to create blog posts that rank & convert 15:11 How to create topic ideas for your content marketing 20:27 Should you use ChatGPT for Content marketing? 21:55 Using SEO Tools to find out what your customers are searching for 23:20 Next steps: Implementing off-site SEO Marketing 26:20 Video content for SEO 30:51 Appealing to your target audience to boost your search rankings. 36:14 Why work with bloggers 39:55 Website design to improve your SEO
