How To Scale Up Your Shopify SEO

In the second part of our SEO series, we are joined by Senior SEO Consultant, Rob Stanbury! Rob has worked at Spec for the last 5 years and has a variety of experience working with a range of clients.

Rob & Nick discuss a variety of topics from how to create blog posts that rank and convert, should we use ChatGPT for Content marketing, how to implement off-site marketing for SEO, and much, much more!

Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!

Connect with Rob here - https://www.linkedin.com/in/rob-stanbury-54253514a/
Check out Spec here - https://spec.digital

Key Takeaways:
0:00 Introduction
1:57 About Rob
3:08 What to do after you’ve built the foundations for SEO
6:55 Leveraging product features to create blog posts that rank & convert
15:11 How to create topic ideas for your content marketing
20:27 Should you use ChatGPT for Content marketing?
21:55 Using SEO Tools to find out what your customers are searching for
23:20 Next steps: Implementing off-site SEO Marketing
26:20 Video content for SEO
30:51 Appealing to your target audience to boost your search rankings.
36:14 Why work with bloggers
39:55 Website design to improve your SEO

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify 

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