Winning With Shopify

How To Scale Up Your Shopify SEO

Jun 23, 2023

46:55

AI Chapters

Episode notes

Introduction

2min

The Importance of Content in SEO

4min

How to Find Customers That Care About Your Black Leather Shoes

2min

How to Build a Perfect Circle of Visitors to Your Website

4min

The Importance of Branding

2min

How to Choose the Right Keywords for Your Business

2min

How to Use Customer Feedback to Improve Your Product

3min

How to Use AI to Create Interesting Blog Posts

2min

How to Start Looking Outside of Your Website

3min

10.

How to Build a Community on YouTube

3min

11.

How to Make Your Shopify Store More Than a Marketplace

3min

12.

How to Get to Number One on SEO

3min

13.

How to Reach Out to Bloggers

2min

14.

How to Create and Own Content for Your Brand

2min

15.

The Relationship Between Design and SEO

3min

16.

How to Increase Conversion Rate Optimization

3min

17.

The Importance of AB Testing in SEO

2min

In the second part of our SEO series, we are joined by Senior SEO Consultant, Rob Stanbury! Rob has worked at Spec for the last 5 years and has a variety of experience working with a range of clients.

Rob & Nick discuss a variety of topics from how to create blog posts that rank and convert, should we use ChatGPT for Content marketing, how to implement off-site marketing for SEO, and much, much more!

Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!

Connect with Rob here - https://www.linkedin.com/in/rob-stanbury-54253514a/
Check out Spec here - https://spec.digital

Key Takeaways:
0:00 Introduction
1:57 About Rob
3:08 What to do after you’ve built the foundations for SEO
6:55 Leveraging product features to create blog posts that rank & convert
15:11 How to create topic ideas for your content marketing
20:27 Should you use ChatGPT for Content marketing?
21:55 Using SEO Tools to find out what your customers are searching for
23:20 Next steps: Implementing off-site SEO Marketing
26:20 Video content for SEO
30:51 Appealing to your target audience to boost your search rankings.
36:14 Why work with bloggers
39:55 Website design to improve your SEO

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify