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How To Scale Up Your Shopify SEO

Winning With Shopify

CHAPTER

The Importance of AB Testing in SEO

A b test is where you essentially send a percentage of people to version A and a participant will to version B. We're trying to lower things like bounce rate and stuff, which is a massive factor for SEO. There's also an element of if we didn't even increase the SEO traffic or rankings at all, let's get more blood out the stone. So that yeah, big part of CRO.

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