How to Increase Conversion Rate Optimization

We started doing more and more what we would call CRO audits. We were just looking at client sites and saying, try adding this to your site and see if that changes conversion. And 99% of the time, the first thing we look at is the basket, it's the cart. So you can go now, we've got more people adding to cart or on average, we used to have like 1.1 products added to cart per person. Now we've got 1.6. Okay, so that's like literally 0.5 more products added to carts per visit - which is a real game changer. It's probably one of the only features that I enjoy about GA

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