How to Choose the Right Keywords for Your Business

I wouldn't ever shy away from looking at competitors. There is always going to be someone that is a little bit better than you. Be honest with yourself about who your competitors are. We've worked with some clients in the past that have sort of requested a list of their competitors, and they come back with leading global brands. They appear against them on Google as well, which you can't ignore. So we'll go and have a look and we'll try and analyze bits that we like.

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