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How To Scale Up Your Shopify SEO

Winning With Shopify

CHAPTER

How to Build a Community on YouTube

Shopify store owners talk so much about building a community around what they're doing. A lot of those communities are closed as far as SEOs can set. Google can't actually see it. But if they would start a community on something like YouTube, which some brands do really well with, say, produce video content. You start to almost have this outlet of content. And sometimes even the driest topics, I'll give you a really good example of one of the earliest viral things on YouTube was people don't really care about blenders - and then along came where it blends. Absolutely amazing.

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