Winning With Shopify

To continue on our Influencer marketing series, we are joined by Youtuber, Christianne from the channel Backpacking Bananas!Christianne started her travel Youtube channel 10 years ago, and since starting her channel, has amassed almost 200,000 subscribers, explored many corners of the globe and partnered with some amazing brands. In this episode she shares her insights into being a content creator, and the right way to approach content creators as a brand!Key Takeaways:0:00 Introduction1:03 About Christianne & Backpacking Bananas3:06 How Backpacking Bananas was created6:57 What’s the difference between a content creator and influencer?11:00 How to find the right content creators and influencers for your brand15:25 The do’s and dont’s when approaching content creators19:14 How to create authentic partnerships26:53 The importance of brand reputation27:34 The process of working with a content creator33:24 How to adapt when obstacles occur37:38 The future for Backpacking BananasChristianne’s channel: https://www.youtube.com/@BackpackingBananasThroughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencerWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySpec: https://spec.digital/ Support the show

For our second episode of our influencer marketing series, we are joined by affiliate marketing expert, Dustin Howes, to discuss how affiliate marketing can work for your brand!Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the founder and chief coach at Perfmm.com where he trains digital marketers how to optimize their affiliate programs. Key Takeaways:0:00 Introduction2:19 About Dustin4:43 What is affiliate marketing?6:14 How affiliate marketing works11:02 Using coupons with affiliate marketing17:56 How to track affiliate marketing22:12 Using the right affiliate platforms29:10 How to find the right affiliates31:21 The difference between influencers and affiliates34:00 Conclusion36:12 The question to ask when starting in affiliate marketingDustin offers audits and private consultations, and today is offering our listeners a FREE 15-minute consultation to any business owners out there looking for help. Free 15-Minute consultation for WWS listeners - https://dustinhowes.com/wwsThroughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencerWebsite: https://winningwithshopify.com/Instagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifyYouTube: https://www.youtube.com/@winningwithshopifySpec: https://spec.digital/ Support the show

This month is all about influencer marketing and in this episode we are joined by Influencer Marketing expert, Brett Owens.Brett and Nick met several years ago and we are delighted to share that Brett's influencer marketing platform, Afluencer, is partnering with us for this influencer marketing series!Episode Topics:- How to track influencer marketing- The different types of influencers- The importance of influencer engagement- Blogging & Social media influencing - Creating user generated content with influencers- Leveraging great content - Who is influencer marketing for?- SEO & Affiliate MarketingLet us know what you think of this series and stay tuned as we have lots of awesome guests lined up for this series.Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencerWebsite: https://winningwithshopify.com/Instagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifyYouTube: https://www.youtube.com/@winningwithshopifySpec: https://spec.digital/ Support the show

In this episode we are joined by Ethan Song! Ethan founded and successfully sold the sustainable apparel brand, Frank & Oak. Nick and Ethan dive into the key pillars of customer service, how to make customer service personal, the future of customer communication and much more!Rare Circles: https://www.rarecircles.com/If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wwsWebsite: https://winningwithshopify.com/Instagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifyYouTube: https://www.youtube.com/@winningwithshopifyTwitter: https://twitter.com/WinningShopifySpec: https://spec.digital/Support the show

In this episode we are joined by Shopify App Expert, Blair Beckwith!Blair was working at Shopify in the early days helping with the app marketplace and now shares his insights and knowledge in this space. Nick and Blair discussed how to find the right apps for your Shopify store, the apps that are helping drive sales right now, how to work out if an app is benefitting or hindering your store, and much, much more!Blair’s LinkedIn: https://www.linkedin.com/in/blairbeckwith/Blair’s Twitter: https://twitter.com/blairbeckwithIf you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wwsWebsite: https://winningwithshopify.com/Instagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifyYouTube: https://www.youtube.com/@winningwithshopifyTwitter: https://twitter.com/WinningShopifySpec: https://spec.digital/Support the show

This week on the show we are joined by Chris Jurgens, founder of the Shopify store, Vyral. Chris shares his story and insights into starting Vyral, how great customer service has helped grow the business and created unique selling points, how you can harness great customer service for marketing, and much, much more!Vyral - https://www.vyralteq.com/If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wwsWebsite: https://winningwithshopify.com/Instagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifyYouTube: https://www.youtube.com/@winningwithshopifySpec: https://spec.digital/Support the show

This week on the show we are joined by Nate Lind - E-commerce Entrepreneur, Author, and Business Broker.Nate is a business broker at Website Closers, and before that was a Vitamin and Supplement e-commerce entrepreneur for nearly a decade and sold his first business in 2016 for $35 million dollars. Nate shares his experiences building, scaling and selling Shopify businesses. Nick and Nate also discuss affiliate marketing, the importance of customer feedback for marketing, interacting with customers effectively and how you can grow your business through prioritising customer service.If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wwsWebsite Closers - https://www.websiteclosers.com/Website: https://winningwithshopify.com/Instagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifyYouTube: https://www.youtube.com/@winningwithshopifySpec: https://spec.digital/Support the show

Ever wondered how you can grow your business through customer service & success? This week we are joined by Marius Laza, Chief Customer Officer at Tidio to discuss all things Customer Success!Marius and Nick share where to start, the current opportunities, how to get the customer to make the first purchase, retaining customers and much more.If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws Website: https://winningwithshopify.com/Instagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifyYouTube: https://www.youtube.com/@winningwithshopifyTwitter: https://twitter.com/WinningShopifySpec: https://spec.digital/Support the show

A roundup of the learnings from the last 3 months!This week on the show we are joined by Adam from Retention.com. Nick and Adam review the last 3 months of episodes of our customer retention and maximising LTV series. They discuss how to maximise one time purchases, when to scale a business, what to put in your email marketing newsletter and much more!This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!For more great content, make sure you subscribe to our channel and check out our website: https://winningwithshopify.com/Winning With Shopify is powered by Spec (https://spec.digital)Support the show

This week we are discussing how great website design and user experience can maximise sales and customer retention!Nick is joined by Ben Burgess the Founder of Eleven - Shopify Branding Agency. Nick and Ben cover a lot about branding this week and dive into the importance of design and branding, the best ways to build trust, how to design the right website for your brand and much more!This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!Eleven - https://www.weareeleven.co/ Support the show