

Winning With Shopify
Winning With Shopify
The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!
Episodes
Mentioned books

Feb 10, 2023 • 35min
Building and Scaling a Sustainability Business on Shopify
"We don't want people to buy from us if they don't need it."This week we are joined by Isabel Aagaard, the Co-founder of the incredible business that is changing the landscape of single use products - LastObject.LastObject was listed on Shopify's top 50 brands to watch list, so we were keen to get them on the show to find out what has led to their amazing success.In this episode, Nick and Isabel dive into how to build a business that is selling sustainable products, how crowdfunding helped launch & grow a sustainable business, the key factors to LastObject's growth and much much more.We hope you enjoy this episode as much as we did! If you're enjoying the show, be sure to subscribe so you never miss an episode.This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo! LastObject - https://lastobject.com/Support the show

Feb 3, 2023 • 45min
600k To 1.5m Subscribers In 4 Months - Scale Your Email Database & Revenue
In this episode, Nick is joined by MacCoy Merkley (CMO), & Matt Fey (Head of Email Operations) at Portland Leather Goods.MacCoy & Matt share their inspiring journey to growing Portland Leather Goods to what it is today, and how email marketing has played a huge part in their growth. They also share how they grew an email list from 600,000 to 1.5million in 4 months, how to get the most out of your email data, the key factors for growth, and much, much more!This episode is not one to be missed! Let us know your feedback at hello@winningwithshopify.comThis series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo! Support the show

Jan 27, 2023 • 41min
Convert More VIP Customers Using Live Shopping - The Evolution Story Of Live Shopping
What if you could increase your website conversion rate to 35%? It may sound like a stretch, but Live Shopping is changing the landscape of how potential customers engage, and convert, on Shopify stores! In this episode, we are joined by the Co-founder & CTO of GhostRetail, Tyler Murray to discuss what Live Shopping is, how it is evolving in the e-commerce space, and how you can use it within your business to increase conversions.This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!Have a topic you would like us to cover on the show? Get in touch at hello@winningwithshopify.comWinning With Shopify - https://winningwithshopify.com/Spec Digital - https://spec.digital/ Support the show

Jan 20, 2023 • 38min
The Ultimate Guide To Scaling Your Store With Subscriptions
In this episode we are diving into the 2023 subscription space, joined by Shannon O'Boyle, the Marketing Director at Smartrr - https://smartrr.com/Nick and Shannon discuss how to build LTV through subscriptions, how to structure the subscription model for your business, the future of subscriptions and much more!If you're interested in how Subscriptions could work for your business, this is not one to be missed!This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!Have a topic you would like us to cover on the show? Get in touch at hello@winningwithshopify.comWinning With Shopify - https://winningwithshopify.com/Spec Digital - https://spec.digital/Support the show

Jan 13, 2023 • 39min
Turbo-Charge Repeat Orders With Tactical SMS Marketing That Customers Love!
Are you currently doing SMS Marketing as part of your marketing strategy? Have you heard of it, but want to find out more how it could work within your business?In this episode, we are joined by SMS Marketing expert, Co-founder at PostScript, Alex Beller.Alex and Nick dive into the untapped opportunity with SMS marketing, how to grow your SMS subscriber list, examples of SMS Marketing done well and much more!Postscript - https://postscript.io/This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!Have a topic you would like us to cover on the show? Get in touch at hello@winningwithshopify.com Winning With Shopify - https://winningwithshopify.com/Spec Digital - https://spec.digital/Support the show

Jan 9, 2023 • 41min
From Kickstarter to $700million/Yearly Revenue In Just 4 Years!
First episode of 2023 and it's a good one!We are joined by Chris Knudsen & Dan Bischoff from StoicYeti, who share their insights and learnings of scaling the brand, Purple Mattress from a Kickstarter campaign, to a public company with $700 million/year in revenue in just four years!Chris, Dan and Nick discuss how to grow a direct to consumer brand, the importance of building a great customer journey, streamlining content creation that grows your brand and much much more.This is one not to be missed and we would love to know what you think of the episode at hello@winningwithshopify.com !This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!StoicYet: https://www.stoicyeti.com/PurpleMattress: https://purple.com/Support the show

Dec 23, 2022 • 33min
How To Get a 50% Email Open Rate With Daily Emails!
In our final episode of the year and our 200th episode, we are delighted to be joined by Janis Thomas, who is the e-commerce & marketing director from Look Fabulous Forever!In this episode Nick and Janis discuss what channels they use for retention, what stops you retaining customers, how to scale up and much more.Let us know what you think of this episode!This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.comSupport the show

Dec 16, 2022 • 41min
How Not To Lose Customers & What Turns A Customer Off Buying
In this episode we share how not to lose customers and what turns a customer off buying!Nick is joined by the Global retailer director of Software AG & Founder of retail reflections, Andrew Busby.This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.comSupport the show

Dec 9, 2022 • 36min
How to Increase your Customer Revenue with Email & SMS!
This week we have the epic Kerri McDonald to share why your brand needs Customer Retention Marketing, and How to Double your Campaign Revenue with Email & SMS!Kerri dove head-first into eCommerce over four years ago, driving her first brand to eight-figure status as Director of Marketing in less than three years. Ready for a new challenge, she co-founded The Greenhouse with her partner in 2020. Centered on eCommerce, email, and SMS marketing, The Greenhouse has quickly grown into an agency where clients take root and flourish, generating over $10 million in revenue for its brands in the first year. When not growing brands, Kerri inspires others by sharing her own multifaceted story. From major career changes and rebounding from a business failure to co-found a thriving business with her partner, she helps others craft a fulfilling, unique path in life that defies limits.This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.comSupport the show

Dec 2, 2022 • 41min
Is This The Missed Opportunity Right Now?
In this episode, we have the awesome Adam Robinson from Retention.com to talk all things customer retention and customer lifetime value!Adam and Nick dive into the changing landscape of platforms such as Facebook and Apple. And share the new ways to help you grow your business through acquiring and, more importantly, retaining customers.This is an episode not to be missed and we would love to know what you think!This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.comSupport the show