

Winning With Shopify
Winning With Shopify
The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!
Episodes
Mentioned books

Nov 25, 2022 • 27min
Shopify Fun Facts You Should Care About
This week is an episode all about Shopify fun facts that you should care about!Nick dives into and reviews 9 fun facts about Shopify that can help give you insight into what to look out for and the opportunities for 2023. Grab a drink, tune in and let us know what you think! Interested in getting involved on the show? Get in touch with us at hello@winningwithshopify.comFact sources:Fact 1 - https://www.websitebuilderinsider.com/what-is-the-company-shopify/#:~:text=Shopify%20was%20founded%20in%202004,after%20two%20months%20of%20development.Fact 2 - https://ecommerce-platforms.com/articles/shopify-revenue Fact 3 & 4 - https://websitebuilder.org/blog/shopify-statistics/ Fact 5 - https://www.gorgias.com/blog/great-customer-service#:~:text=Plus%2C%20loyal%20customers%20are%20likely,shoppers%2C%20according%20to%20Gorgias%20data.Fact 6 - https://www.gorgias.com/blog/shopify-statistics#:~:text=Marketing%20emails%20from%20Shopify%20sellers,your%20customers%20still%20use%20daily.Fact 7 - https://baymard.com/lists/cart-abandonment-rateFact 8 - https://winningwithshopify.com/Fact 9 - https://www.gorgias.com/blog/shopify-statisticsSupport the show

Nov 18, 2022 • 41min
The Key Tips To Growing And Selling Your Shopify Store!
This week we have our good friend Ben Leonard back on the show!Ben is the founder of the epic brand BeastGear which he scaled up to a 7 figure business in 3 years and then successfully exited the business. Now Ben spends his time working with lots of e-commerce store owners to build, scale and sell their businesses too.We also have some very exciting news, Ben is now an official Winning With Shopify coach and you can work directly with him through our Winning With Shopify Member's area which is coming very soon!In this episode Ben and Nick dive into the key tips to growing and selling a Shopify Store. They discuss what the main things a buyer will look at, what has changed this year in this space and what should merchants do differently when looking to scale and sell a business.EcomBrokers: https://www.ecombrokers.co.uk/If you're interested in coming on the podcast or sponsoring the show, get in touch at hello@winningwithshopify.com We hope you enjoy the show!Support the show

Nov 14, 2022 • 41min
You’re Losing 8% Of Your Checkout Everyday And Didn’t Know!
This week we have a very exciting episode as we are joined by previous CMO of Gymshark, Founder/CEO at THG Ingenuity and Head of Marketing at PLAY.com, Richard Chapple! Richard was at all three companies scaling them from £10m to £500m. He has now created The Growth Foundation to help Shopify stores grow and scale their businesses. In this episode, Richard shares his insights and knowledge of how you can grow your Shopify store and make more sales!We have some very exciting news for all our listeners today - Richard is very kindly offering a chance to win a FREE consultation with Richard and his team worth £5000! To enter all you need to do is follow this link and complete the form - winningwithshopify.com/growthSupport the show

Nov 4, 2022 • 36min
The Opportunity of Influencer Marketing in 2022/2023
This episode is very exciting as we dive into Influencer Marketing!Nick is joined by Anand, Founder of Influencer Marketing platform, Aspire. Anand shares his knowledge of the industry, how Influencer Marketing can grow your brand, and key insights of the industry for 2022 & 2023.We hope you enjoy this episode and let us know what you thought of the episode at winningwithshopify.com.You can check out Aspire at: https://aspire.ioSupport the show

Oct 28, 2022 • 28min
Black Friday: Top 10 Tips To Scale Your Store
Welcome back!This week Nick does a solo episode to dive into his 15 years experience working in the industry and his top 10 tips to help you ahead of Black Friday!Grab a coffee, your notepad and let us know what you think of this episode!Summary of episode:1. Make collections for the long term2. Don't de-value your brand3. Do collect as many new customers as your can4. Google Ads - increase budget early / build audiences5. SEO - plan ahead!6. Social - get aggressive & invest well7. Lead feeder - get signups for early access / exclusive dealsEven if they don't sign up, you've got their email!8. Be more agile than your competitors.If their prices are lower, compete or add more value.9. Have 'waves' of deals10. Get rid of old stock. It's the perfect time.If you want to get involved with the show, you can do so at winningwithshopify.comIf you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify Support the show

Oct 21, 2022 • 49min
Get Your SEO Ready For Black Friday!
Hello Everybody!This week on the show we are delving into how you can get your store's SEO ready for Black Friday and beyond!We have very special guest Thijs de Valk, CEO of Yoast! Nick and Thijs dive into what stores that don’t have big budgets can do to optimise their SEO, what the opportunities are for SEO this Black Friday & how merchants can make SEO last longer than just cyber weekend!We got a lot from this episode and we hope you do too!You can check out Yoast here - https://apps.shopify.com/yoast-seoIf you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify Support the show

Oct 17, 2022 • 44min
Live Commerce - The New Channel You Can't Ignore
On this episode we have Nick Mattingly, Co-Founder and CEO of Switcher Studio to dive into Live Commerce!Nick & Nick discuss what Live Commerce is, what the current opportunity is with Live commerce, and why it can’t be ignored.Nick is a livestreaming and social video expert. He leads the Switcher Studio team as CEO and co-founder. Since 2014, he has led the company to partnerships with Facebook Live, LinkedIn, Microsoft Stream, and beyond.We loved having Nick on the show - we learnt a lot from this episode about how to implement Live Commerce into e-commerce businesses and we hope you do too! You can check out Switcher Studio & Cartr here:Switcher Studio: https://www.switcherstudio.com/Cartr: https://apps.shopify.com/cartrIf you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify Support the show

Oct 7, 2022 • 47min
How to Maximise Your Conversions Rates This Black Friday!
This week on the show we are discussing all things conversion rates! What they are, the struggles store owners face and how you can improve them! There is nothing more frustrating than visitors adding products to their cart but not converting. So, Nick is joined by Anthony and Nathan from 506 Shopify Apps to dive into why you might be struggling to convert your customers, and what you can do to fix that!Cartix App: https://apps.shopify.com/cart-drawer-discount-upsellsEasyGift App: https://apps.shopify.com/gifter-cart-auto-includeIf you want to give Cartrix or EasyGift a go, they are offering a free month for any listener who installs either app. Simply contact them through the support channels and mention you heard them on the show to get the free trial!If you want to learn more about how you can grow you business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopifySupport the show

Sep 30, 2022 • 49min
The Importance Of Delivering A Powerful Subscriber Experience
This week we are joined by Dileepan Siva. Dileepan Siva is the Founder and CEO of Upscribe enabling subscription eCommerce for fast-growing brands. Prior to Upscribe, he built growth teams for three B2B eCommerce startups all of which have been acquired and also led retail partnerships for Twitter Commerce as well as social commerce for eBay. Before entering the technology sector, Dileepan spent several years advising Fortune 500 CPG companies including PepsiCo, Unilever and others on emerging market retail strategy. In this episode we dive into:- What some of the most important aspects of building a compelling customer subscriber experience. - As well as discussing product development and consumer trends Dileepan is currently seeing in the space. Check out Upscribe here: Upscribe.io/winningwithshopify Support the show

Sep 23, 2022 • 44min
Excess Holiday Season Inventory – Smart Business Or The Next Retail Crisis?
On today's episode we are joined by Jill Liliedahl, Vice President from Inventory Planner to talk about holding excess inventory heading into the holiday season. With the increase of sales over the holiday season, a question that may be on entrepreneurs minds is preparing a lot of stock for the holiday season before hand a smart idea or could it have a detrimental impact on Ecom stores? Nick and Jill dive into the different strategies you could take over the holiday season, and the key secrets to helping you sell more and optimise cash flow.You can check out and start your 14-day free trial with Inventory Planner here - https://www.inventory-planner.com/trial Support the show