This week is all about paid social media advertising! We are joined by the extremely knowledgable, Marin Ištvanić, who is a Partner at the social media advertising agency, Inspire.
Marin and Nick dive into the foundations of a successful Shopify store, how to create compelling marketing campaigns, paid social strategies to consider and much more!
Key Takeaways: 0:00 Intro 1:36 About Marin 3:50 Foundations of a successful Shopify store 6:18 What channels you should be using for paid social advertising 10:46 Creating compelling marketing campaigns 20:22 Paid social strategies you should consider 24:48 How much to put in each marketing channel 28:50 Calculating Customer Attribution 38:20 Thoughts on Meta’s Threads
