The Foundations Of Scaling A Shopify Store With Paid Social
Winning With Shopify
The Most Misunderstood Channel
direct is the most misunderstood channel and because we don't have any data, it's very circumstantial to the brand. Google Data Studio has created a report where you can flick a switch at the top of the report and it actually reattributes direct by whatever our conversion rates are. If 40% of your sales come from Google Ads, then 40% of direct gets put into Google Ads, and email as well,. We've actually managed to split email for a couple of clients and tracking now. The problem with that is the cookies are all going to finish and I mean cookies are dying in a year and a half anyway. But yeah, the problem is it then can't attribute it
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