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The Foundations Of Scaling A Shopify Store With Paid Social
Winning With Shopify
How to Make Money on Facebook and Google
If there's no trend and people are not searching for the product, then you have to put more money into Facebook. And we've got one client who do something similar to that. I think they're kind of two-thirds Facebook and one-third on Google. But what we do is we spend as much as we can on Google, because we know we're getting the ROAs,. As you say, it's bottom of funnel, they're searching for it.
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