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The Foundations Of Scaling A Shopify Store With Paid Social
Winning With Shopify
How to Use Paid Social to Increase Sales
Jen: What are some of the strategies that work quite well on paid social then? Like, what should people be thinking about these touch points and are people going to have to pay 10 times to someone to click on an ad before they purchase something? Marron: The foundation for everything is like, there's a proper marketing. So basically you need to understand what are the potential reason why someone would buy your product. It could be a price, it could be just because you will get more confidence or like you wouldn't have to use the makeup. Once you get some results, with your testing from your angle testing, from like using creative diversification. Jen: One huge advantage
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