The Foundations Of Scaling A Shopify Store With Paid Social
Winning With Shopify
How to Solve an Attribution Problem
Facebook is fueling the Google. Yeah, that's kind of like how I've said. And as you say, it's top of funnel versus bottom of funnel. So then, now you have a marketing strategy that hits the whole funnel. The really interesting thing that that we found there is anyone that landed from Facebook, we actually put a small tracking link on all the Facebook ads,. We captured them all in an audience on Google Analytics. Then we fed that audience into a performance match campaign. That was absolutely amazing.
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