Winning With Shopify The Evolution Of Social Media with Dominic McGregor
This week we are joined by the incredibly knowledgeable Dominic McGregor. Dom started out creating viral Twitter accounts at age 19, and then went on to co-founding Europe’s fastest growing social media agency, Social Chain, working with some of the world’s most recognisable brands. Years later, he is now the co-founder of Fearless Adventures, investing in founders looking to rapidly scale their businesses.
Dom and Nick discuss the evolution of social media, the opportunities from omni-channel marketing, how to get brand messaging and content right, and much more!
Key takeaways:
0:00 Introduction
1:06 About Dom McGregor
2:23 How social media has changed and the challenges brands face today
5:19 What to look for in a brand when acquiring a Shopify business
8:05 The opportunities from omni-channel marketing
11:12 The evolution of social media platforms
16:11 What platforms to start on when starting out
23:51 How to get brand messaging and content right
Follow Dominic here: https://www.linkedin.com/in/dpjmcgregor/
Fearless adventures: https://www.fearlessadventures.co.uk/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify