Winning With Shopify Growing a Drone Parts Store With Simple, Yet Effective, Email Marketing
This week we are joined by Rob Avery, Founder of Next FPV, to share his knowledge on using email marketing to scale an e-commerce brand!
This episode includes using stories for marketing content, how do you personalise branded emails, aligning Email Marketing with other channels and far more!
Key takeaways:
0:00 - Introduction
2:27 - About Rob Avery
7:14 - Using stories for Marketing Content
9:04 - Segmenting audiences for Email Marketing
15:35 - Coupling marketing with operations
22:00 - How NEXT FPV started in Email Marketing
26:05 - The development of Email Marketing for NEXT FPV
31:01 - How do you personalise branded emails?
32:00 - Aligning Email Marketing with other channels
39:04 - Now you’ve planned email segmentation, what’s next?
Next FPV: https://www.nextfpv.com/
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-s... to claim your offer.
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