Winning With Shopify

Shopify SEO Fundamentals - Increase Rankings, Free Traffic & Revenue from Google

Jun 16, 2023

41:45

AI Chapters

Episode notes

Introduction

2min

What Is a Keyword?

2min

How to Choose the Right Keyword for Your Business

2min

How to Choose the Right Shoes for Your Business

4min

How to Be a Top SEO Brand

2min

How to Optimize Your Shopify Store for SEO

2min

How to Rank for a Keyword on a Page

3min

The Importance of Having a Good Homepage

2min

How to Speed Up Your SEO

2min

10.

How to Review Your Website for Relevance and Ranking

2min

11.

How to Measure Your SEO Impact

2min

12.

Optimizing for Bing

4min

13.

How to Make Amazon Less Like a Marketplace

2min

14.

How to Get Google to Read Your Image

2min

15.

How to Get Google to Read Your Site

2min

16.

How to Tell Google Where Your Site Map Is

2min

17.

How to Use SEO Tools

2min

18.

How to Use Keyword Tracking Tools to Speed Up Your SEO

4min

In our first week of our SEO series, Nick is joined by SEO Manager at Spec, Emily!

Nick & Emily cover the fundamentals of SEO, providing a great insight into what you need to know about SEO to get started and how it works. From covering how to optimise your site, to what tools and channels you should be using to improve your SEO.

Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!

Key takeaways:
0:00 Intro
1:43 About Emily
2:53 What are keywords & search queries?
4:03 What is a good keyword?
8:12 When to compete on keywords
10:08 Where should you aim to rank for SEO
12:13 How to get up the search rankings
18:36 How to quickly review and update your sites information
20:46 How often to update meta descriptions and title tags
24:00 Is Bing worth it?
26:07 What to include on your collection page
29:17 What type of images work best on your site
31:14 Using Google images for SEO
32:59 How Sitemaps work
37:05 What SEO tools you should be using

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital