Shopify SEO Fundamentals - Increase Rankings, Free Traffic & Revenue from Google

In our first week of our SEO series, Nick is joined by SEO Manager at Spec, Emily!

Nick & Emily cover the fundamentals of SEO, providing a great insight into what you need to know about SEO to get started and how it works. From covering how to optimise your site, to what tools and channels you should be using to improve your SEO.

Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!

Key takeaways:
0:00 Intro
1:43 About Emily
2:53 What are keywords & search queries?
4:03 What is a good keyword?
8:12 When to compete on keywords
10:08 Where should you aim to rank for SEO
12:13 How to get up the search rankings
18:36 How to quickly review and update your sites information
20:46 How often to update meta descriptions and title tags
24:00 Is Bing worth it?
26:07 What to include on your collection page
29:17 What type of images work best on your site
31:14 Using Google images for SEO
32:59 How Sitemaps work
37:05 What SEO tools you should be using

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital

Support the show