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Shopify SEO Fundamentals - Increase Rankings, Free Traffic & Revenue from Google
Winning With Shopify
The Importance of Having a Good Homepage
There are essentially funnels that customers go through and your website also acts as a bit of a funnel as well. Customers landing on the homepage might not be buy ready at that point. They might know your brand, but they don't know what they want to purchase yet. And this is their very first interaction that they're having with your store. The second layer down is those collection pages. It can also be other types of content though, so it can be blog posts and things like that. So hopefully by the time that all of your content and keywords come into play and the customers finally land on a product, they're pretty ready to purchase.
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