Shopify SEO Fundamentals - Increase Rankings, Free Traffic & Revenue from Google
Winning With Shopify
What Is a Keyword?
The first thing everybody needs to do, and actually, one thing people, I think, start to miss, we're going to talk about keywords. A keyword is something that somebody types into a search engine to find your business or another business online. So keywords are everywhere online if you've never heard of them before. You probably just didn't know the name for them, but they are there. Anything you type in online in order to get a result, that's your keyword or your search query depending on how you typed it in.
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