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Shopify SEO Fundamentals - Increase Rankings, Free Traffic & Revenue from Google

Winning With Shopify

CHAPTER

How to Optimize Your Shopify Store for SEO

The first thing to start looking at, and probably the quickest win that you're going to find on your Shopify site is your content. Predominantly though, for SEO, we want to optimize our collection pages first. It's the best user journey to go from Google onto a collection page. Your products are not evergreen, they will go in and out of stock, you'll change your product offering as well. So if I were to recommend where to start with your content, it would be there.

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