Shopify SEO Fundamentals - Increase Rankings, Free Traffic & Revenue from Google
Winning With Shopify
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How to Review Your Website for Relevance and Ranking
Review your site every few months to see if it's still relevant. See what users are looking at before they click through to your business. If there's a keyword you know you're ranking for in first position, have a Google yourself and see what comes up in that title tag and meta description area. It is important to note as well, you are limited in your characters on those. So reviewing that as well periodically to check that you've still got all of your characters in the right length too.
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