Winning With Shopify

SEO - Cementing your Shopify Store at #1 on Google

May 10, 2024

Senior SEO Consultant Rob Stanbury shares key strategies to improve SEO rankings, focusing on relevance, user journey, AI personalization, backlinks, and email marketing. Insights on omnichannel marketing, unique campaigns, and creating great content for SEO success.

55:03

Episode guests

Rob Stanbury

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Prioritize content relevance and user engagement for top Google rankings.

Utilize AI personalization for unique user experiences and sustained SEO success.

Align various marketing channels for improved SEO outcomes and customer engagement.

Deep dives

Focusing on SEO Strategies for Scaling Brands

Scaling brands in SEO are emphasizing key strategies, regardless of their current status. These strategies are crucial for both emerging and established brands aiming to maintain market share and improve visibility.

Intro

2min

Evolving Strategies for SEO Success

20min

Analyzing User Interactions and Testing for Website Optimization

3min

Optimizing SEO Strategies and Backlinks for Improved Rankings

3min

Maximizing SEO with Offsite Linking and PR Collaboration

6min

Importance of Cross-Team Collaboration for SEO Success

16min

Strategies for Maintaining the Top Position on Google through SEO and Collaboration

4min

This week are joined by Senior SEO Consultant, Rob Stanbury, to explore essential strategies to elevate & cement your Brand’s SEO position!

From uncovering the five key focus areas in SEO to demonstrating relevance on your collection page, we provide actionable insights to help you climb the search engine rankings.

Discover the power of buying guides and learn how to structure a user journey for maximum impact. We also explore the future of marketing with AI personalization and share quick fixes for offsite links and SEO.

In addition, we tackle the age-old question: Do we need backlinks in our business? Explore the nuances of omnichannel and cross-channel marketing, and uncover the relevance of email marketing in the realm of SEO.

Whether you're a seasoned marketer or just starting out, this episode will help ensure you are maximising your SEO success!

Key takeaways:
0:00 Introduction
2:22 How to Dominate Google Search Engine
7:31 Five Things to Focus On in the SEO Space
8:00 How to show your relevance to Google on the Collection page
11:26 Buying Guides & More
13:39 How to Structure a User Journey
18:23 The Future of Marketing: AI Personalization
24:58 Quick fixes for Offsite Links & SEO
32:40 Do We Need Backlinks in our Business?
36:44 Omnichannel & Cross Channel Marketing
40:38 How is email relevant to SEO?
44:00 Creating Unique Marketing Campaigns
46:40 How to make great content
51:59 Brand vs Non-Brand: How to Cement Your Site

Sign up to our next webinar here: https://www.eventbrite.co.uk/o/spec-digital-26209947271

Reach out to the Spec team here: https://spec.digital/expertise/seo-services/

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