Winning With Shopify Optimize & Convert: A Guide To CRO Success With Ben Burgess
Apr 22, 2024
Join Ben Burgess, Founder of Brand and Web Agency, as he shares practical insights on CRO. Discover the psychology of consumer behavior, A/B Testing, and tips to boost website performance. Learn about designing flexible websites and meeting customer desires. Don't miss out on these actionable strategies!
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CRO as a 4-Step Process
- Think about CRO as a four-step process: education, information, checkout, and lifetime value.
- Focus on educating customers on why they need your product, not just what it is.
Focus on the "Why"
- Brands often prioritize product features over explaining the underlying customer need.
- Effective branding connects the product to the customer's desire to travel and document experiences.
Solution Positioning
- Position your product as the solution to a customer's problem.
- This "solution positioning" should be central to your brand and web design.