GA4 - It's here, it's big and you better be ready for it!
Winning With Shopify
How to Attribute Revenue to Your Marketing Channels
The problem with attribution is if you're not attributing the revenue to the advertising platforms, you turn those off. And now all your other channels that you're like direct or people searching your brand name on Google, all of that plummets as well. The source and medium channels in Google Analytics 4 and GA4 don't work very well at all. I've seen them where it's double on one side or double on the other. If you compare the source andmedium for CPC compared to what cross network adds up they never even close to being accurate anymore. It makes me want to go out and buy a new set of analytics software so I can see how my customers are using their
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