GA4 - It's here, it's big and you better be ready for it!
Winning With Shopify
How to Setup GA4 for Shopify
Google claims that GA4 is going to be absolutely fine. Once they die, GA4 will start using AI and machine learning to work out what has happened from your channels. So whether it's going to work or not is a whole another thing,. But Google is quite ahead of the game, making us do this 18 months before the cookies are going to die. The app within Shopify didn't automatically set up GA4 for you when you just put your GA4 account number in. It only just started doing that. That's literally three or four months. I mean, talk about cutting it fine from Shopify.
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