GA4 - It's here, it's big and you better be ready for it!
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Some clients have half the revenue in sessions, then universal used to on that same UTM code. This is the same thing running just two tracking tools feeding off there. There are some solutions. The main one that's been working really well for us is incredibly complicated. We set out for two clients so far, and it's been a bit of a head scratch and a headache. But again, just to be completely transparent and honest with all of you guys, we're the experts here.
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