GA4 - It's here, it's big and you better be ready for it!
Winning With Shopify
How to Use GA4 to Improve Your Multi Channel Attribution
There are no official plugins to plugin GA4 to Google Sheets. If you use a third party app that third party can seal your data. There is still lots of fraud and cybersecurity and cyber fraud going on. We as an agency are extremely careful because we don't use third party apps for pretty much anything unless we have a relationship with them which is few and far between. So I've mentioned the multi-channel combinations in Looker doesn't pull through into Lucky Studio, it just simply doesn't work. And then there's another 2.5 on top which you're now missing out because you can't pull that information in. You couldn't actually pull the universal analytics information in.
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