Negotiate Anything

Ed Brodow: The Dangers of Being Too Agreeable in Negotiations

Nov 30, 2024
Guest
Ed Brodow
Ed Brodow, a renowned negotiation expert and author of "Negotiation Boot Camp," shares invaluable insights on mastering negotiation tactics. He discusses the risks of being overly agreeable and the importance of assertiveness. Through engaging real-life examples, he illustrates when to challenge assumptions and how to make effective concessions. Listeners learn about establishing a bottom line, the psychology behind negotiations, and the significance of having multiple options. Brodow’s strategies empower individuals to walk away when necessary and secure better deals.
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ADVICE

Negotiation Consciousness

  • Develop "negotiation consciousness" by being assertive and challenging everything.
  • Ask for what you want and need, and don't accept the world's offerings passively.
ANECDOTE

Challenging Assumptions

  • Ed Brodow missed a connecting flight but challenged the airline's claim it had already left.
  • He persisted, securing a first-class seat instead of a night in Chicago.
ANECDOTE

Challenging Company Policy

  • Ed was asked for excessive liability insurance but challenged the policy's applicability.
  • By contacting the legal department directly, he avoided unnecessary expenses.
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