4min chapter

Negotiate Anything cover image

Ed Brodow: The Dangers of Being Too Agreeable in Negotiations

Negotiate Anything

CHAPTER

Mastering Concession Strategies

This chapter explores the critical role of a concession strategy in negotiations, highlighting the benefits of incremental concessions over large ones. The speakers discuss the importance of understanding both personal limits and the other party's needs to create a cooperative environment for achieving win-win outcomes.

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