10min chapter

Negotiate Anything cover image

Ed Brodow: The Dangers of Being Too Agreeable in Negotiations

Negotiate Anything

CHAPTER

Empowered Negotiation: The Art of Assertiveness

This chapter explores the critical role of assertiveness and high negotiation consciousness in fostering successful negotiation outcomes. Through personal anecdotes, the speaker demonstrates how challenging assumptions and questioning authority can lead to favorable resolutions while navigating cultural misunderstandings.

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