How to Make Content Marketing Feel Less Like Marketing, With Chantelle Marcelle

1

Introduction

00:00 • 2min

2

How Did You Get Into Marketing?

01:45 • 2min

3

What Makes Engaging Content?

03:26 • 2min

4

How Do You Decide Which Channels to Go On?

05:08 • 3min

5

Organic vs Paid? That's a Great Sign That People Are Shifting

07:51 • 2min

6

How Do You Balance Content and Acquisition?

10:07 • 2min

7

What Brands Are Doing Really Well in Organic PR?

12:35 • 2min

8

How Do You Convince Founders to Start Producing Content Online?

14:53 • 2min

9

What I Learned From Journalism in Content Marketing

16:30 • 2min

10

How Do You Build Trust With Your Numbers?

18:44 • 2min

11

Are You Trying to Test New Channels?

21:14 • 3min

12

Is It the Last Touch Point?

23:57 • 4min

13

The Importance of Consistency and Repetition in Content Strategy

27:47 • 2min

14

Repurposing Content

30:02 • 2min

15

Is There Original Content?

32:25 • 2min

16

Is Twitter Your Main Pillar Channel?

34:49 • 2min

17

LinkedIn Isn't a Pillar of Content Creation

36:47 • 5min

18

Personal Branding

41:36 • 2min

19

Personal Branding - You Don't Have to Stick to One Thing

43:57 • 2min

20

Are There Any Content Creators That Inspire You Daily?

45:43 • 3min

21

What Is a Marketing He'll You Die On?

48:18 • 2min

22

Is There a Power in Individual Voices?

50:21 • 2min

23

Marketing Podcast - Marketing School's Operators

52:42 • 2min