How to Make Content Marketing Feel Less Like Marketing, With Chantelle Marcelle
The Marketing Millennials
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Are You Trying to Test New Channels?
A lot of people like to rely on last touch attribution too, which is definitely not the way you want to go. We're not always going to be able to trace each touch point back to a very nice, neat, direct point in their journey. So I think looking at something more blended and understanding that if we're efficient in marketing in general, it's okay to test new channels.
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