How Do You Build Trust With Your Numbers?

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The more specific the numbers you use, the more trustworthy that they seem to other people. A lot of times executives are not too keen on letting marketers just run on intuition or gut feelings. So if I can say I'd like to do a content series on XYZ and this is the projected results,. it's easier to get approved than if I just come in with my gut feeling.

When you treat your customer like the star of the show, it doesn’t feel like marketing.

Meet Chantelle, one of the best in the business. This is one from the archives.

Daniel and Chantelle, a referral and partner marketer at Uber, newsletter writer, and podcast host get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies.

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