How to Make Content Marketing Feel Less Like Marketing, With Chantelle Marcelle
The Marketing Millennials
00:00
How Do You Build Trust With Your Numbers?
The more specific the numbers you use, the more trustworthy that they seem to other people. A lot of times executives are not too keen on letting marketers just run on intuition or gut feelings. So if I can say I'd like to do a content series on XYZ and this is the projected results,. it's easier to get approved than if I just come in with my gut feeling.
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