LinkedIn Isn't a Pillar of Content Creation

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I feel like all of my favorite creators tend to be the same if I go to one channel I don't want to see something completely different. It sort of dilutes the value of her brand if she's not maintaining the same DNA across all of the channels it's almost like you have to start essentially from scratch if you don't carry that same DNA over. If marketers aren't hanging out on a certain channel I could talk about something else on that channel that market but on channels my marketing hang out I want to keep the message consistent. The bigger creators are understanding how to do that very well and they understand the big Tiktakers who they think will watch their videos.

When you treat your customer like the star of the show, it doesn’t feel like marketing.

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