I think a lot of people are consistent and they just create content consistently. I see it all the time on social media but there's not one theme or something that they're known for so it gets very confusing what to recall something that they have where you say Chris talks about these things over and over Gary V talks about thesethings over and over. Repurposing content reposting content that did really well previously those are all things that the most effective content creators and marketers do.