How to Make Content Marketing Feel Less Like Marketing, With Chantelle Marcelle
The Marketing Millennials
00:00
Organic vs Paid? That's a Great Sign That People Are Shifting
I don't think you can have effective growth without a really strong content strategy. I know Airbnb just Brian Chesky, one of the co-founders, had posted on Twitter that they Airbnb had pulled back from performance spend over the past few years. And so they cut their marketing budget from, I think it was like 30 something percent to about 20 percent. That's actually a great sign that people are shifting.
Transcript
Play full episode
