Organic vs Paid? That's a Great Sign That People Are Shifting

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I don't think you can have effective growth without a really strong content strategy. I know Airbnb just Brian Chesky, one of the co-founders, had posted on Twitter that they Airbnb had pulled back from performance spend over the past few years. And so they cut their marketing budget from, I think it was like 30 something percent to about 20 percent. That's actually a great sign that people are shifting.

When you treat your customer like the star of the show, it doesn’t feel like marketing.

Meet Chantelle, one of the best in the business. This is one from the archives.

Daniel and Chantelle, a referral and partner marketer at Uber, newsletter writer, and podcast host get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies.

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