How to Make Content Marketing Feel Less Like Marketing, With Chantelle Marcelle
The Marketing Millennials
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How Do You Balance Content and Acquisition?
When is it a good time to use content in your acquisition plays versus using it organically? I like to trend toward focusing on content and incorporating organic content. As long as you plant those seeds early on, they tend to grow pretty efficiently over time. Then you can add paid acquisition plays on top of that.
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