How Do You Balance Content and Acquisition?

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When is it a good time to use content in your acquisition plays versus using it organically? I like to trend toward focusing on content and incorporating organic content. As long as you plant those seeds early on, they tend to grow pretty efficiently over time. Then you can add paid acquisition plays on top of that.

When you treat your customer like the star of the show, it doesn’t feel like marketing.

Meet Chantelle, one of the best in the business. This is one from the archives.

Daniel and Chantelle, a referral and partner marketer at Uber, newsletter writer, and podcast host get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies.

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