Is It the Last Touch Point?

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Gong: I always said that there's two types of things. You come up with rules for attribution. So it's clean to report numbers back to finance, but at the same time, your media, your internal way you're reporting and doing things differently. It usually is not going to be the very last touch point and sometimes it's not the first either. Then it's like how do you weigh each of those points? Do you weigh them equally? Do you?

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