Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal

In this engaging discussion, Charles Spence, an Oxford professor and the mastermind behind 'Gastrophysics,' dives into the fascinating world of multisensory perception. He reveals how sounds, visuals, and even weight can drastically alter our taste experiences. Highlights include experiments demonstrating that crunch affects snack perception and that heavier items are perceived as more premium. Spence also touches on how sensory marketing can reshape consumer behavior in retail and explores the cultural history of foods like pineapples and celery.