27min chapter

Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

CHAPTER

Sensing Flavor: The Role of Sound and Design in Food Perception

This chapter explores the intriguing intersection of food and science, particularly focusing on how sensory perceptions like sound and visual design influence taste experiences. Through experiments, including the impact of crunch sound on snack perception and the color of plates on taste, the conversation reveals the powerful connections between our senses and culinary enjoyment. It also highlights innovative applications in the food industry, demonstrating how understanding sensory elements can transform dining experiences and consumer preferences.

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