Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Power of Sensory Marketing
This chapter explores how multi-sensory elements like scent, sound, and lighting can affect consumer behavior in retail. It highlights the importance of experimentation and the long-term integration of sensory strategies in marketing to create impactful customer experiences.
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