In this engaging discussion, Charles Spence, an Oxford professor and the mastermind behind 'Gastrophysics,' dives into the fascinating world of multisensory perception. He reveals how sounds, visuals, and even weight can drastically alter our taste experiences. Highlights include experiments demonstrating that crunch affects snack perception and that heavier items are perceived as more premium. Spence also touches on how sensory marketing can reshape consumer behavior in retail and explores the cultural history of foods like pineapples and celery.

Professor Charles Spence, an experimental psychologist at the University of Oxford, talks about his food experiments, working with Heston Blumenthal, childhood experiences with food and their impact, low fruit and vegetable consumption in the UK, comfort foods like spicy pasta, and death row and desert island meals.